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Cherry Creek Youth Sports, based around Cherry Creek High School, is committed to ensuring a positive youth football experience and advancing player safety by providing Club-wide coaching education and teaching resources that benefit players, parents and coaches through USA Football’s Heads Up Football® program.  USA Football is the official youth development partner of the NFL and its 32 teams.

All AYL coaches will be trained in Heads Up Football® techniques before leading their teams this season. AYL head coaches and assistant coaches will complete USA Football’s accredited Level 1 Coach Certification Course, which includes Centers for Disease Control and Prevention (CDC) concussion recognition and response protocols; proper helmet and shoulder pad fitting; heat and hydration information from the Korey Stringer Institute; and Heads Up TacklingSM techniques, which aim to take the head out of the line of contact.

Through Heads Up Football®, a Player Safety Coach will be trained by USA Football to implement, evaluate and monitor Heads Up Football® player safety protocols within the organization. Player Safety Coaches work with league commissioners, coaches, parents and players throughout the season to provide on-site clinics and mentoring to ensure that coaching and player safety best practices are used.

Heads Up Football® promotes a safer, better game, and Cherry Creek Youth Sports is proud to be leading America’s youth football community through Heads Up Football®, helping to set the highest standards of player safety and coaching education in any youth sport.

Heads Up Football focuses safety around six primary elements:

Heads Up TacklingSM

  • USA Football’s Heads Up TacklingSM technique, endorsed by medical and football experts, teaches players to keep their heads up and out of the line of contact.

Concussion recognition and response

  • Coaches learn and are assessed on CDC concussion recognition and response through USA Football’s Level 1 Coaching Certification Course.
  • Coaches, parents and players are taught concussion-related protocols at the start of the season at a league-wide clinic and have them reinforced throughout the season.

Coaching education

  • All coaches within a youth program are trained to teach the game’s fundamentals by completing USA Football’s nationally accredited Level 1 Coaching Certification Course.

Equipment fitting

  • Coaches, parents and players are taught proper helmet and shoulder pad fitting.

Heat and hydration

  • Coaches, parents and players learn heat and hydration safety measures provided by the University of Connecticut’s Korey Stringer Institute.

Player Safety Coach

  • Appointed by each participating Heads Up Football® youth organization. This individual ensures compliance with Heads Up Football’s player safety protocols, including coaching certification and conducting safety clinics for coaches, parents and players.


A three year independent study, believed to be the first in its scope for youth football, has shown a 76% reduction in player injuries for leagues that trained their coaches with the Heads Up program.(Click Here)

About USA Football: USA Football, the sport’s national governing body, leads the game’s development, inspires participation and ensures a better and safer experience for all youth, high school and other amateur players. The independent nonprofit is the official youth football development partner of the NFL, its 32 teams and the NFL Players Association. www.usafootball.com